Ad-evoked illusory judgments in fantasy sports participation : effects of customization level and expert information
Dae Hee Kwak, Joon Sung Lee, Joseph Mahan
| Year of publication: |
2013
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|---|---|
| Authors: | Kwak, Dae Hee ; Lee, Joon Sung ; Mahan, Joseph |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 27.2013, 5, p. 393-406
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| Subject: | Sport | Sports | Computerspiel | Video game | Interaktive Medien | Interactive media | Werbung | Advertising | Werbepsychologie | Psychology of advertising | Systematischer Fehler | Bias |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010206800