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Adaptation and performance in foreign markets: evidence of systematic under-adaptation

Year of publication:
2006
Authors: Dow, Douglas
Published in:
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609x. - Vol. 37.2006, 2, p. 212-226
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Type of publication: Article
Source:
OLC-SSG Economic Sciences
Persistent link: https://www.econbiz.de/10005878314
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