Adaptation and performance in foreign markets: evidence of systematic under-adaptation
| Year of publication: |
2006
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| Authors: | Dow, Douglas |
| Published in: |
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609x. - Vol. 37.2006, 2, p. 212-226
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