Adaptation and resilience in retail : exploring consumer clusters in the new normal
| Year of publication: |
2025
|
|---|---|
| Authors: | Stanca, Liana ; Dabija, Dan Cristian ; Campian, Veronica D. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 82.2025, Art.-No. 104112, p. 1-8
|
| Subject: | Adaptation | Clusters | Consumer behavior | COVID-19 | Pandemic impact | Resilience | Shopping preferences | Konsumentenverhalten | Consumer behaviour | Coronavirus | Regionales Cluster | Regional cluster | Einzelhandel | Retail trade | Coping-Strategie | Coping strategy | Epidemie | Epidemic | Clusteranalyse | Cluster analysis |
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