Adapting action research to marketing: A dialogic argument between theory and practice
| Year of publication: |
2004
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|---|---|
| Authors: | Kates, Steven M. ; Robertson, Judy |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 38.2004, 3-4, p. 418-432
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