Adapting international business models for EU projects : macro- and micro-foundations of the Uppsala Model in multinational collaborations

This study examines the adaptation of the Uppsala Model to enhance the management of European Union (EU)-funded projects, particularly focusing on the macro- and micro-foundational elements of the model. The Uppsala Model, originally developed for firm-level internationalization, provides a valuable framework for addressing the complex challenges of EU project implementation, which include bureaucratic hurdles, diverse stakeholder management, and the intricacies of European integration. This paper highlights the persistent issues faced by project managers despite improved application processes and skilled beneficiaries. By applying the Uppsala Model, which emphasizes incremental knowledge development and resource commitment, this study aims to bridge the gap between fund acquisition and project delivery. The integration of both macro- (broad external factors) and micro- (individual and organizational behaviors) perspectives of the Uppsala Model offers a comprehensive approach to managing international, multi-stakeholder EU initiatives. This approach is exemplified through the SuMaNu project, which addresses nutrient recycling and sustainable manure management in the Baltic Sea Region. The findings suggest that the Uppsala Model’s principles can be effectively applied to enhance the execution of complex EU projects by fostering better stakeholder relationships, incremental learning, and adaptive strategies. This study underscores the relevance of experiential learning and network perspectives in achieving successful project outcomes in the EU context.