Adaptive marketing capabilities, dynamic capablities, and renewal competences : the "outside vs. inside" and "static vs. dynamic" controversies in strategy
Shelby D. Hunt, Sreedhar Madhavaram
| Year of publication: |
2020
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|---|---|
| Authors: | Hunt, Shelby D. ; Madhavaram, Sreedhar |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 89.2020, p. 129-139
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| Subject: | Marketing strategy | Adaptive marketing capabilities | R-A theory | Dynamic capabilities | Outside-in vs. inside-out strategy | Static vs. dynamic strategy | Dynamische Kompetenzen | Strategisches Management | Strategic management | Marketingmanagement | Marketing management | Kompetenz | Competence | Wettbewerbsstrategie | Competitive strategy | Marketing | Ressourcenorientierter Ansatz | Resource-based view | Wettbewerbsvorteil | Competitive advantage | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2019.07.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012289378