Adaptive Marketing : Leveraging Real-Time Data to Become a More Competitive and Successful Company

by Norm Johnston

Adapt or die is really the 21st century mantra for business. Authors Norm Johnston provides guidance on how to adopt an Adaptive Marketing model to ensure you are not only prepared for this new data world, but also winning against both traditional competitors and new disrupters.

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Year of publication:	2015
Authors:	Johnston, Norm
Publisher:	New York : Palgrave Macmillan US
Subject:	Online-Marketing \| Internet marketing \| Datenverarbeitung \| Data processing
Description of contents:	Description [swbplus.bsz-bw.de]

Extent:	1 Online-Ressource (240 p, online resource)
Series:	SpringerLink / Bücher Springer eBook Collection
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index Owing to Legal Deposit regulations this resource may only be accessed from within National Library of Scotland. For more information contact enquiries nls.uk StEdNL
ISBN:	978-1-137-46293-0 ; 978-1-349-55291-7
Other identifiers:	10.1057/9781137462930 [DOI]
Classification:	Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012422773