Adaptive pathways : understanding consumer adaptive behavior toward hyper-personalized fashion retailing in emerging markets
Khalid Mehmood, Mohsin Abdur Rehman, Ansar Abbass, Erisher Woyo
| Year of publication: |
2025
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| Authors: | Mehmood, Khalid ; Rehman, Mohsin Abdur ; Abbass, Ansar ; Woyo, Erisher |
| Published in: |
Journal of consumer behaviour. - Chichester : Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 24.2025, 5, p. 2442-2459
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| Subject: | adaptive behavior | consumer motivations | hyper-personalized retailing | personalization | re-patronage intentions | willingness to co-create | Konsumentenverhalten | Consumer behaviour | Mode | Fashion | Textilhandel | Textile distribution | Einzelhandel | Retail trade | Schwellenländer | Emerging economies | Persönlichkeitspsychologie | Personality psychology | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/cb.70016 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015457528