Adaptive personalization using social networks
Tuck Siong Chung, Michel Wedel, Roland T. Rust
| Year of publication: |
January 2016
|
|---|---|
| Authors: | Tuck Siong Chung ; Wedel, Michel ; Rust, Roland T. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 44.2016, 1, p. 66-87
|
| Subject: | Personalization | Social networks | News | Bayes classifier | Recommendation systems | Mobile commerce | Smart phones | Service marketing | Soziales Netzwerk | Social network | Personalisierung | Social Web | Social web | Mobiltelefon | Mobile phone | Mobile Business | Mobile business |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-015-0441-x [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011434885