Add-on policies under vertical differentiation : why do luxury hotels charge for internet while economy hotels do not?
Year of publication: |
July-August 2017
|
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Authors: | Lin, Song |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 36.2017, 4, p. 610-625
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Subject: | add-on pricing | competitive price discrimination | multiproduct pricing | vertical differentiation | bundling | Preisdifferenzierung | Price discrimination | Hotellerie | Hotel industry | Preiswettbewerb | Price competition | Theorie | Theory | Produktqualität | Product quality | Preismanagement | Pricing strategy | Produktdifferenzierung | Product differentiation | Internet | Vertikale Integration | Vertical integration | Leistungsbündel | Bundling strategy | Hotelling-Modell | Hotelling model | Duopol | Duopoly |
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