Adding bricks to clicks : predicting the patterns of cross-channel elasticities over time
Jill Avery, Thomas J. Steenburgh, John Deighton, & Mary Caravella
| Year of publication: |
2012
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|---|---|
| Authors: | Avery, Jill ; Steenburgh, Thomas J. ; Deighton, John ; Caravella, Mary |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 76.2012, 3, p. 96-111
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| Subject: | multichannel retailing | channels of distribution | channel management | channel migration | direct marketing | e-commerce | retail stores | Vertriebsweg | Distribution channel | Electronic Commerce | E-commerce | Einzelhandel | Retail trade | Direktmarketing | Direct marketing | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009778035