Adding clicks to bricks : a study of the consequences on customer loyalty in a service context
Estela Fernández-Sabiote; Sergio Román
| Year of publication: |
2012
|
|---|---|
| Authors: | Fernández-Sabiote, Estela ; Román, Sergio |
| Published in: |
Electronic commerce research and applications. - Amsterdam [u.a.] : Elsevier, ISSN 1567-4223, ZDB-ID 2539019-3. - Vol. 11.2012, 1/6, p. 36-48
|
| Subject: | Multichannel | Internet | Services | Perceived service value | Loyalty | Complexity of services | Internet access | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Dienstleistung | Electronic Commerce | E-commerce | Kundenzufriedenheit | Customer satisfaction | Dienstleistungssektor | Service industry | Digitale Dienste | Web-based service |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009730288