Adding value to first-year undergraduate marketing education : team-based learning as a strategic response to changing modern educational environments
Douglas G. Carrie, Parizad Mulla, Andrew Patterson, Michelle Kilkolly-Proffit, Richard Brookes, Herbert Sima and Tom Agee
| Year of publication: |
April 2017
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|---|---|
| Authors: | Carrie, Douglas G. ; Mulla, Parizad ; Patterson, Andrew ; Kilkolly-Proffit, Michelle ; Brookes, Richard ; Sima, Herbert ; Agee, Tom |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 25.2017, 2, p. 138-151
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| Subject: | Marketing | education | team-based learning | Arbeitsgruppe | Team | Betriebswirtschaftsstudium | Graduate business education | Lernen | Learning | Lehrplan | Curriculum | Großbritannien | United Kingdom | Lernprozess | Learning process | Lernende Organisation | Learning organization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2016.1182577 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011742952