Addressing Ethical Concerns of Big Data as a Prerequisite for a Sustainable Big Data Industry

Big Data combines information from diverse sources to create knowledge, make better predictions and tailor services. This article analyzes Big Data both as a technology and an industrial activity, and identifies the points of weakness and ethical concerns created by current business practices. Potential solutions for these concerns are proposed in order to build and maintain business practices respecting ethical standards as a prerequisite for a sustainable Big Data industry. This article covers both the usage of Big Data by industry and the development of a sustainable Big Data services industry.