Adolescent perceptions of black-oriented media: "the day Beyoncé turned Black" : can Black-oriented films and TV programs be marketed more broadly?
Morgan E. Ellithorpe, Michael Hennessy, Amy Bleakley
| Year of publication: |
2019
|
|---|---|
| Authors: | Ellithorpe, Morgan E. ; Hennessy, Michael ; Bleakley, Amy |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 59.2019, 2, p. 158-170
|
| Subject: | Target audience | Film | Fernsehprogramm | Television programme | Fernsehnutzung | Television usage | Zielgruppe | Target group | Schwarze Menschen | Black people | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/JAR-2018-017 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012109422