Adolescents and handheld advertising : The roles of brand familiarity and smartphone attachment in the processing of mobile advergames
| Year of publication: |
2020
|
|---|---|
| Authors: | Berlo, Zeph M. C. van ; van Reijmersdal, Eva A. ; Rozendaal, Esther |
| Published in: |
Journal of Consumer Behaviour. - Wiley, ISSN 1479-1838, ZDB-ID 2094545-0. - Vol. 19.2020, 5 (16.04.), p. 438-449
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/cb.1822 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012272720