Adolescents' perceived brand deprivation stress and its implications for corporate and consumer well-being
Year of publication: |
August 2017
|
---|---|
Authors: | Albrecht, Carmen-Maria ; Sauer, Nicola E. ; Sprott, David E. ; Lehmann, Donald R. |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 34.2017, 8, p. 807-822
|
Subject: | adolescents | brands | brand deprivation stress | children | public policy | self-confidence | theory of stress | Jugendliche | Youth | Markenführung | Brand management | Stress | Work stress | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Kinder | Children | Markenartikel | Brand |
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