The adoption of emerging technology-driven media innovations : a comparative study of the introduction of virtual and augmented reality in the media and manufacturing industries
Year of publication: |
2021
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Authors: | Zabel, Christian ; Telkmann, Verena |
Published in: |
Journal of media business studies. - Jönköping : Media Management and Transformation Centre, Jönköping International Business School (JIBS MMT Centre), ISSN 2376-2977, ZDB-ID 2410493-0. - Vol. 18.2021, 4, p. 235-266
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Subject: | augmented reality | Emergent technologies | innovation adoption | media industry | media innovations | virtual reality | Mediensektor | Media industries | Virtuelle Realität | Virtual reality | Innovation | Technischer Fortschritt | Technological change | Innovationsdiffusion | Innovation diffusion | Innovationsakzeptanz | Innovation adoption | Innovationsmanagement | Innovation management | Industrie | Manufacturing industries | Kommunikationsmedien | Communication media |
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