Adoption of digital banking channels in an emerging economy : exploring the role of in-branch efforts
Simran Jit Kaur, Liaqat Ali, M. Kabir Hassan, Md Al-Emran
| Year of publication: |
2021
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|---|---|
| Authors: | Kaur, Simran Jit ; Ali, Liaqat ; Hassan, M. Kabir ; Al-Emran, Md |
| Published in: |
Journal of financial services marketing. - London : Stewart Publ., ISSN 1479-1846, ZDB-ID 2031792-X. - Vol. 26.2021, 2, p. 107-121
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| Subject: | Digital banking | Communication | Branch transformation | In-branch efforts | Branch staff | Electronic Banking | Electronic banking | Digitalisierung | Digitization | Bank | Schwellenländer | Emerging economies |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41264-020-00082-w [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012550182