Adoption of digital innovation : formulating adopter categories and levels of adoption in a digital sphere in an emerging economy
Year of publication: |
2020
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Authors: | Dutta, Dorothy ; Sarma, Mrinmoy K. |
Published in: |
International journal of innovation and technology management. - Singapore [u.a.] : World Scientific Publishing, ISSN 0219-8770, ZDB-ID 2225555-2. - Vol. 17.2020, 8, p. 2050059-1-2050059-21
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Subject: | Adoption | incremental | innovation | digital | platforms | Innovationsdiffusion | Innovation diffusion | Innovation | Innovationsakzeptanz | Innovation adoption | Digitalisierung | Digitization | Digitale Plattform | Digital platform | Konsumentenverhalten | Consumer behaviour | Innovationsmanagement | Innovation management | Electronic Commerce | E-commerce |
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