Adoption of Innovation : Balancing Internal and External Stakeholders in the Marketing of Innovation
Year of publication: |
2015
|
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Authors: | Brem, Alexander |
Other Persons: | Viardot, Eric (ed.) |
Publisher: |
Cham : Springer |
Subject: | Innovationsmanagement | Innovation management | Innovation | Marketingmanagement | Marketing management | Stakeholder | Marketing | Strategisches Management |
Description of contents: | Description [swbplus.bsz-bw.de] |
Extent: | Online-Ressource (VI, 230 p. 35 illus., 20 illus. in color, online resource) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-3-319-14523-5 ; 978-3-319-14522-8 |
Other identifiers: | 10.1007/978-3-319-14523-5 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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