Adoption of technology-based services : the role of customers' willingness to co-create
Sven Heidenreich; Matthias Handrich
| Year of publication: |
2015
|
|---|---|
| Authors: | Heidenreich, Sven ; Handrich, Matthias |
| Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5818, ZDB-ID 2491767-9. - Vol. 26.2015, 1, p. 44-71
|
| Subject: | Consumer behaviour | Service innovation | Service co-creation | Konsumentenverhalten | Kundenintegration | Customer integration | Dienstleistung | Services | Innovation | Dienstleistungsmarketing | Services marketing | Service-Dominant Logic | Service-dominant logic | Beziehungsmarketing | Relationship marketing | Dienstleistungsinnovation | Produktentwicklung | New product development | Dienstleistungssektor | Service industry | Innovationsdiffusion | Innovation diffusion |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010504650