Adoption of virtual reality headsets : the role of metaverse trials for consumers' usage and purchase intentions
Thorsten Hennig-Thurau, Alina M. Herting, and David Jütte
| Year of publication: |
2025
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|---|---|
| Authors: | Hennig-Thurau, Thorsten ; Herting, Alina M. ; Jütte, David |
| Published in: |
Journal of interactive marketing. - London : SAGE, ISSN 1520-6653, ZDB-ID 1501741-2. - Vol. 60.2025, 2, p. 145-160
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| Subject: | virtual reality | metaverse | metaverse trial | product adoption | product trial | Virtuelle Realität | Virtual reality | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Innovationsdiffusion | Innovation diffusion | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10949968241263353 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015412920