Advance selling policies with stochastic consumer valuations and advertising effects : dynamic pricing and inventory decisions
Yuge Bai, Hongyan Li, Mengdi Gu
| Year of publication: |
2024
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| Authors: | Bai, Yuge ; Li, Hongyan ; Gu, Mengdi |
| Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier Science, ISSN 1873-7579, ZDB-ID 2020829-7. - Vol. 277.2024, Art.-No. 109401, p. 1-15
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| Subject: | Advance selling | Advertising effects | Dynamic pricing | Inventory decisions | Market uncertainty | Strategic consumer behavior | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Werbewirkung | Theorie | Theory | Lagerhaltungsmodell | Inventory model | Lagermanagement | Warehouse management | Preisdifferenzierung | Price discrimination | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijpe.2024.109401 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015130578