Advance selling strategy and pricing decisions with online reviews
Ming-Zhao Tang, Tian-Hui You and Bing-Bing Cao
| Year of publication: |
2025
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|---|---|
| Authors: | Tang, Ming-Zhao ; You, Tian-Hui ; Cao, Bing-Bing |
| Published in: |
International transactions in operational research : a journal of the International Federation of Operational Research Societies. - Oxford : Wiley-Blackwell, ISSN 1475-3995, ZDB-ID 2019815-2. - Vol. 32.2025, 5, p. 3108-3137
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| Subject: | advance selling | game theory | online reviews | pricing decisions | selling scheme | Preismanagement | Pricing strategy | Online-Handel | Online retailing | Verkauf | Selling | Spieltheorie | Game theory | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/itor.13425 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015375848