Advanced analytics competencies : exploiting the full potential of available customer data in the marketing organization
Year of publication: |
2017
|
---|---|
Authors: | Thaper, Carla |
Other Persons: | Schögel, Marcus (degree supervisor) ; Jung, Reinhard (degree supervisor) |
Publisher: |
St. Gallen |
Subject: | Kundendaten | Customer data | Data Mining | Data mining | Informationsmanagement | Information management | Marketingmanagement | Marketing management |
Extent: | 1 Online-Ressource (circa 210 Seiten) Illustrationen |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift ; Thesis |
Language: | English |
Thesis: | Dissertation, University of St. Gallen, 2016 |
Notes: | Zusammenfassung in englischer und deutscher Sprache |
Source: | ECONIS - Online Catalogue of the ZBW |
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