Advanced digital marketing strategies in a data-driven era

José Ramón Saura

"This book offers a holistic overview of the main applications and uses of data sciences in digital marketing strategies and business models, analyzing the new strategies that influence digital marketing and offering insights related to the creation of innovative data-driven and knowledge discovery techniques applied to traditional and digital marketing strategies"--

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Year of publication:	[2021]
Other Persons:	Saura, José Ramón (ed.)
Publisher:	[2021]: Hershey, PA, USA : Business Science Reference
Subject:	Online-Marketing \| Internet marketing \| Big Data \| Big data \| Digitalisierung \| Digitization
Description of contents:	Table of Contents [gbv.de]
Published items:	15 hits in ECONIS - Online Catalogue of the ZBW

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Extent:	xix, 342 Seiten Illustrationen
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung
Language:	English
Notes:	Includes bibliographical references and index
ISBN:	978-1-7998-8004-2 ; 978-1-7998-8003-5 ; 978-1-7998-8005-9
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012542858