Advanced introduction to advertising
Patrick de Pelsmacker, Professor of Marketing, Faculty of Business and Economics, University of Antwerp, Belgium
| Alternative title: | Advertising |
|---|---|
| Year of publication: |
[2022]
|
| Authors: | Pelsmacker, Patrick de |
| Publisher: |
Cheltenham, UK : Edward Elgar Publishing |
| Subject: | Werbung | Advertising | Werbeplanung | Advertising planning | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xii, 166 Seiten Diagramme 23 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Glossar enthalten ; Glossary included |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 978-1-80220-090-4 ; 1-80220-090-8 ; 978-1-80220-088-1 ; 1-80220-088-6 ; 978-1-80220-089-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013483652