Advanced methodologies and technologies in digital marketing and entrepreneurship

Mehdi Khosrow-Pour, D.B.A., editor.

"This book provides information on emerging trends in business innovation, entrepreneurship, and marketing strategies. While highlighting challenges such as successful social media interactions and consumer engagement, this book explores valuable information within various business environments and industries such as e-commerce, small and medium enterprises, hospitality and tourism management, and customer relationship management"--

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Year of publication:	[2018]
Other Persons:	Khosrowpour, Mehdi (contributor)
Publisher:	Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) : IGI Global
Subject:	Entrepreneurship \| Entrepreneurship approach \| KMU \| SME \| Marketing \| Electronic Commerce \| E-commerce \| Beziehungsmarketing \| Relationship marketing \| IKT-Politik \| ICT policy \| Tourismusmanagement \| Tourism management

Extent:	1 Online-Ressource (70 PDFs (xxxviii, 818 Seiten))
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index. - Description based on title screen (IGI Global, viewed 10/31/2018)
ISBN:	978-1-5225-7767-6 ; 978-1-5225-7766-9
Other identifiers:	10.4018/978-1-5225-7766-9 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://ebvufind01.dmz1.zbw.eu/10012394183