Advancement in higher education : the role of marketing in building philanthropic giving
Year of publication: |
2014
|
---|---|
Authors: | McAlexander, James H. ; Koenig, Harold F. ; DuFault, Beth |
Published in: |
Journal of marketing for higher education. - Abingdon [u.a.] : Routledge, ISSN 0884-1241, ZDB-ID 1057705-1. - Vol. 24.2014, 2, p. 243-256
|
Subject: | Higher education | philanthropy | alumni | enthusiasm | affinity | Wohltätigkeit | Charity | Hochschule | Higher education institution | Fundraising | Hochschulfinanzierung | Higher education financing | Studium | University education |
-
Bwemelo, Gordian Stanslaus, (2022)
-
Teaching student philanthropy : possibilities for practice within the UK higher education sector
Body, Alison, (2023)
-
The anatomy of a likely donor : econometric evidence on philanthropy to higher education
Lara, Christen, (2014)
- More ...
-
McAlexander, James H., (2016)
-
Communitas interruptus : consumer experiences of leaving community
McAlexander, James H., (2015)
-
Contextual influences : building brand community in large and small colleges
McAlexander, James H., (2010)
- More ...