Advances in marketing management support systems
Year of publication: |
2008
|
---|---|
Authors: | Wierenga, Berend ; Bruggen, Gerrit H. van ; Althuizen, Niek A. P. |
Published in: |
Handbook of marketing decision models. - New York, NY : Springer, ISBN 0-387-78212-5. - 2008, p. 561-592
|
Subject: | Marketingtheorie | Marketing theory | Entscheidungstheorie | Decision theory | Management-Informationssystem | Management information system |
-
Statistical science rationale for micromarketing decision support systems
Brown, Roy Chamberlain, (1985)
-
Decision support for marketing management
Little, John D. C., (1978)
-
Lilien, Gary L., (2013)
- More ...
-
The effectiveness of case-based reasoning : an application in sales promotions
Althuizen, Niek A. P., (2003)
-
Althuizen, Niek A. P., (2008)
-
The Success of Marketing Management Support Systems
Wierenga, Berend, (1999)
- More ...