Advances in National Brand and Private Label Marketing : Eighth International Conference, 2021
Year of publication: |
2021 ; 1st ed. 2021.
|
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Other Persons: | Martínez-López, Francisco J. (ed.) ; Gázquez-Abad, Juan Carlos (ed.) |
Publisher: |
2021.: Cham : Springer International Publishing 2021.: Cham : Imprint: Springer |
Subject: | Markenführung | Brand management | Welt | World | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Produktentwicklung | New product development | Social Web | Social web | Branchenentwicklung | Sector development | Kaufentscheidung | Purchase decision | Handelsmarke | Store brand | Markenpolitik |
Extent: | 1 Online-Ressource(XII, 132 p. 21 illus., 12 illus. in color.) |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Konferenzschrift |
Language: | English |
ISBN: | 978-3-030-76935-2 ; 978-3-030-76934-5 ; 978-3-030-76936-9 ; 978-3-030-76937-6 |
Other identifiers: | 10.1007/978-3-030-76935-2 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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