Advancing a citizenship approach to corporate branding : a societal view
Year of publication: |
April-June 2017
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Authors: | Biraghi, Silvia ; Gambetti, Rossella C. ; Schultz, Don E. |
Published in: |
International studies of management and organization. - Armonk, NY : Sharpe, ISSN 0020-8825, ZDB-ID 191232-X. - Vol. 47.2017, 2, p. 206-215
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Subject: | Corporate branding | corporate citizenship | business-society relations | societal approach | Corporate Social Responsibility | Corporate social responsibility | Markenarchitektur | Brand architecture | Markenführung | Brand management | Unternehmensethik | Business ethics | Unternehmenskultur | Corporate culture | Nachhaltigkeitsbericht | Sustainability reporting |
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