Advancing e-commerce personalization : process framework and case study
Maurits Kaptein and Petri Parvinen
| Year of publication: |
2015
|
|---|---|
| Authors: | Kaptein, Maurits ; Parvinen, Petri |
| Published in: |
International journal of electronic commerce : IJEC. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1086-4415, ZDB-ID 1402660-0. - Vol. 19.2014/2015, 3, p. 7-33
|
| Subject: | E-commerce | e-tail | personalization | e-selling | online marketing | digital service innovation | Electronic Commerce | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Digitale Güter | Digital goods | Beziehungsmarketing | Relationship marketing | Personalisierung | Personalization | Dienstleistungsinnovation | Service innovation | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10864415.2015.1000216 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011434003