Advancing the country image construct
Year of publication: |
2009
|
---|---|
Authors: | Roth, Katharina P. ; Diamantopoulos, Adamantios |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 62.2009, 7, p. 726-740
|
Subject: | Herkunftsbezeichnung | Designation of origin | Wirkungsanalyse | Impact assessment | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Bibliometrie | Bibliometrics |
-
Advancing the country image construct : reply to Samiee's (2009) commentary
Zeugner-Roth, Katharina P., (2010)
-
Buhmann, Alexander, (2015)
-
Checchinato, Francesca, (2018)
- More ...
-
Advancing formative measurement models
Diamantopoulos, Adamantios, (2008)
-
Advancing the country image construct
Roth, Katharina P., (2009)
-
Advancing formative measurement models
Diamantopoulos, Adamantios, (2008)
- More ...