Advancing the international marketing research agenda with innovative methodologies
guest editors: Rudolf R. Sinkovics, Ruey-Jer “Bryan” Jean and Daekwan Kim
| Year of publication: |
[2016]
|
|---|---|
| Other Persons: | Sinkovics, Rudolf R. (ed.) ; Jean, Ruey-Jer Bryan (ed.) ; Kim, Daekwan (ed.) |
| Publisher: |
Bingley : Emerald |
| Subject: | Innovation | Internationale Marktforschung | International marketing research | USA | United States | Theorie | Theory |
| Extent: | Seite 321-512 Illustrationen |
|---|---|
| Series: | International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. volume 33, number 3 (2016) |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Enthält 7 Beiträge |
| ISBN: | 978-1-78635-591-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011486947