Advancing the marketing-operations interface in omnichannel retail
Robert Rooderkerk, Sander de Leeuw, Alexander Hübner
| Year of publication: |
2023
|
|---|---|
| Authors: | Rooderkerk, Robert ; Leeuw, Sander de ; Hübner, Alexander |
| Published in: |
Journal of operations management. - Bognor Regis : Wiley, ISSN 1873-1317, ZDB-ID 2013293-1. - Vol. 69.2023, 2, p. 188-196
|
| Subject: | Beziehungsmarketing | Relationship marketing | Multikanalvertrieb | Multichannel strategy | Electronic Commerce | E-commerce | Marketing | Innovation | Produktionswirtschaft | Production management | Theorie | Theory | Online-Handel | Online retailing | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1002/joom.1241 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014293327