Advancing understanding of individual-level brand management in sport
Jason Doyle, Thilo Kunkel, Yiran Su, Rui Biscaia and Bradley J. Baker
| Year of publication: |
2023
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|---|---|
| Authors: | Doyle, Jason P. ; Kunkel, Thilo ; Su, Yiran ; Biscaia, Rui ; Baker, Bradley J. |
| Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1746-031X, ZDB-ID 2199044-X. - Vol. 23.2023, 6, p. 1631-1642
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| Subject: | athletes | branding | consumer behaviour | Individuals | sport brand | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing | Sportler | Athletes | Sport | Sports |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/16184742.2023.2276809 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014443777