Advantage of foreignness in a digital world : role of long tail users
Nan Zhou
| Year of publication: |
2024
|
|---|---|
| Authors: | Zhou, Nan |
| Subject: | Advantage of foreignness | Business model | Digital world | Diversity of international experience | Long tail user | Mobile apps | Geschäftsmodell | Multinationales Unternehmen | Transnational corporation | Mobile Anwendung | Mobile application | Electronic Commerce | E-commerce | Welt | World | Wettbewerbsvorteil | Competitive advantage | Digitalisierung | Digitization | Nischenstrategie | Niche marketing strategy | Social Web | Social web |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MBR-11-2023-0184 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015199748