Adversarial service networks : a study of service firms' response to manufacturer-led servitization in aviation
Year of publication: |
2024
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Authors: | Wirths, Oliver ; Tóth, Zsófia ; Diaz Ruiz, Carlos |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 119.2024, p. 162-177
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Subject: | Aviation | Industrial network | MRO | Repair | Service network | Servitization | Unternehmensnetzwerk | Business network | Luftverkehr | Air transport | Dienstleistungssektor | Service industry | Leistungsbündel | Bundling strategy | Dienstleistungsqualität | Service quality | Dienstleistungsmanagement | Service management | Fluggesellschaft | Airline |
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