Advert exposure on consumer purchase decisions : an empirical study on MTN Nigeria
Year of publication: |
2015
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Authors: | Deborah, Aka ; Nelson, Okorie ; Joseph, Kehinde |
Published in: |
Journal of accounting and auditing : research & practice ; JAARP. - Norristown, Pa. : IBIMA Publ., ISSN 2165-9532, ZDB-ID 2648289-7. - 2015, p. 1-9
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Subject: | advertising | exposure | consumer decision | patronage and MTN Nigeria | Nigeria | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Purchase decision | Werbung | Advertising | Werbewirkung | Advertising effects |
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