Advertising agency operating efficiency
Year of publication: |
February 2016
|
---|---|
Authors: | Cheong, Yunjae ; Kim, Kihan ; Combs, Justin |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 22.2016, 1, p. 83-99
|
Subject: | advertising | advertising agency | efficiency | ROI | Prinzipal-Agent-Theorie | Agency theory | Werbewirtschaft | Advertising industry | Werbung | Advertising | Effizienz | Efficiency | Return on Investment | Return on investment |
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