ADVERTISING AND COMPETITION. THEORY, MEASUREMENT, FACT. BY JAMES M. FERGUSON. CAMBRIDGE, MASS.: BALLINGER 1974. 13,190 S.
| Alternative title: | ADVERTISING AND COMPETITION |
|---|---|
| Year of publication: |
1974
|
| Authors: | Ferguson, James Milton |
| Type of publication: | Book / Working Paper |
|---|---|
| Source: |
Persistent link: https://www.econbiz.de/10004017151