Advertising and competitive access pricing to internet services or pay-TV

We study access pricing by platforms providing internet services or pay-TV to users while they allow advertisers to have access to these users against payment via ads or banners. Users are assumed to be ad-haters. It is shown that equilibrium access prices in the users’ market are increasing in the dimension of the advertising market : the larger the number of advertisers, the higher the access prices for both platforms.

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Year of publication:	2006-09-01
Authors:	Jean, JASKOLD-GABSZEWICZ ; Didier, LAUSSEL ; Nathalie, SONNAC
Institutions:	Institut de Recherche Économique et Sociale (IRES), École des Sciences Économiques de Louvain

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Extent:	application/pdf
Series:	Discussion Papers (ECON - Département des Sciences Economiques).
Type of publication:	Book / Working Paper
Language:	English
Notes:	The text is part of a series UNIVERSITE CATHOLIQUE DE LOUVAIN, Institut de Sciences Economiques Number 2006044 1 pages long
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10004984858