Advertising and consumer demand : a differential approach
E. Antony Selvanathan
| Year of publication: |
1989
|
|---|---|
| Authors: | Selvanathan, Eliyathamby Antony |
| Published in: |
Economics letters. - Amsterdam [u.a.] : Elsevier, ISSN 0165-1765, ZDB-ID 717210-2. - Vol. 31.1989, 3, p. 215-219
|
| Subject: | Werbung | Advertising | Marktmechanismus | Market mechanism | Marktforschung | Market research | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001076315