Advertising and price competition in a manufacturer-retailer channel
Tat Y. Chan, Chakravarthi Narasimhan, Yeujun Yoon
Year of publication: |
September 2017
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Authors: | Chan, Tat ; Narasimhan, Chakravarthi ; Yoon, Yeujun |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 34.2017, 3, p. 694-716
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Subject: | Advertising Competition | Channel Coordination | Pull/Push Marketing Strategy | Strategic Complements | Dynamic Game | Structural Model | Spieltheorie | Game theory | Werbung | Advertising | Vertriebsweg | Distribution channel | Preiswettbewerb | Price competition | Marketingmanagement | Marketing management | Preismanagement | Pricing strategy | Oligopol | Oligopoly | Wettbewerb | Competition | Dynamisches Spiel | Dynamic game |
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