Advertising and price competition in a manufacturer-retailer channel
Tat Y. Chan, Chakravarthi Narasimhan, Yeujun Yoon
| Year of publication: |
September 2017
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|---|---|
| Authors: | Chan, Tat ; Narasimhan, Chakravarthi ; Yoon, Yeujun |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 34.2017, 3, p. 694-716
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| Subject: | Advertising Competition | Channel Coordination | Pull/Push Marketing Strategy | Strategic Complements | Dynamic Game | Structural Model | Werbung | Advertising | Preiswettbewerb | Price competition | Spieltheorie | Game theory | Marketingmanagement | Marketing management | Vertriebsweg | Distribution channel | Duopol | Duopoly | Dynamisches Spiel | Dynamic game | Preismanagement | Pricing strategy | Oligopol | Oligopoly | Nash-Gleichgewicht | Nash equilibrium |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2017.04.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011758132