Advertising and pricing policies in a two-echelon supply chain with a capital-constrained retailer
Honglin Yang, Lingling Chu and Hong Wan
| Year of publication: |
2019
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|---|---|
| Authors: | Yang, Honglin ; Chu, Lingling ; Wan, Hong |
| Published in: |
RAIRO / Operations research. - Les Ulis : EDP Sciences, ISSN 0399-0559, ZDB-ID 1481534-5. - Vol. 53.2019, 4, p. 1331-1342
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| Subject: | Supply chain management | capital-constrained retailer | trade credit | advertising and pricing policies | Lieferkette | Supply chain | Einzelhandel | Retail trade | Werbung | Advertising | Preismanagement | Pricing strategy | Lagerhaltungsmodell | Inventory model | Lieferantenkredit | Trade credit |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1051/ro/2018111 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012119009