Advertising and promotion : an integrated marketing communications approach
Chris Hackley
| Alternative title: | Advertising & promotion |
|---|---|
| Year of publication: |
c2010 ; 2. ed.
|
| Authors: | Hackley, Chris |
| Other Persons: | Hackley, Christopher E. (contributor) |
| Publisher: |
Los Angeles [u.a.] : Sage Publ. |
| Subject: | Marketingmanagement | Marketing management | Werbung | Advertising | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XII, 333 S. Ill 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Previous ed.: 2005. - Includes bibliographical references and index Erscheint: 01. Februar 2010 |
| ISBN: | 978-1-84920-145-2 ; 1-84920-145-5 ; 978-1-84920-146-9 ; 1-84920-146-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003898671