Type of publication: Article
Type of publication (narrower categories): Congress Report
Notes:
Tay, Richard S., Ozanne, Lucie, & Santiono, Jati (2000) Advertising and road safety: A segmentation approach. In O'Cass, Aron (Ed.) Australia and New Zealand Academy of Marketing Conference, 28 November to 1 December 2000, Gold Coast, Queensland.
Source:
BASE