Advertising and the stability of consideration sets over multiple purchase occasions
Year of publication: |
1995
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Authors: | Mitra, A. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 6226917. - Vol. 12.1995, 1, p. 81-94
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Saved in:
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